Alfa Romeo Pandion In New Video

The Alfa Romeo Pandion, first shown at Geneva this year, has had it’s Hollywood debut courtesy of a new video by director Isaac J. Rosenthal.

The ad was shot in the El Mirage drylake, a positively World-famous car photography venue, and on location in LA. The Mohave desert location proved particularly harsh for the concept car, which was far from fully production ready.

“By the time we got the car it had about 5 miles on the clock. That day it was reading about 40 celcius..” said Rosenthal.

The video puts the viewer very much in the midst of the action and leads us into Alfa Romeo’s vision of the future. It’s awesome to see a concept get this kind of treatment and glamourous promotion in 2010.

Mazda MINAGI Concept

Mazda Motor Corporation will showcased the world premiere of its new MINAGI compact crossover SUV concept car during the press days of the 2011 Geneva motor show, which is being held from March 1-13, 2011. The Mazda MINAGI concept fully embraces Mazda’s new SKYACTIV technologies and its new design theme, KODO – Soul of Motion. The exciting MINAGI concept is the forerunner to the launch of Mazda’s upcoming next-generation products and symbolises the evolution of the Mazda brand as it begins a new era.

The Mazda MINAGI is a compact crossover SUV concept that combines Mazda’s SKYACTIV technologies — which represent the harmony between driving pleasure and outstanding environmental and safety performance — with emotional KODO design that communicates pent-up energy bursting with vitality as the vehicle nimbly navigates a sprawling urban cityscape. Fully introducing SKYACTIV technologies throughout, MINAGI is equipped with a SKYACTIV engine and SKYACTIV transmission fitted to a SKYACTIV-Body and chassis that merge comprehensive weight reduction with the assurance of ample safety features.

GM Continue Renaissance With Cadillac Win At LA Design Comp

The Cadillac Aera concept vehicle won the 2010 Los Angeles Auto Show Design Challenge, tying with Smart and besting entries from seven other automakers including Mercedes-Benz, Honda, Nissan, Toyota and Maybach. GM Advanced Design has now won the honor more times than any other design team; this is its third victory since 2005.

This is the seventh year for the contest, and this year designers were asked to envision the “1,000 lb. car” and tasked to imagine an efficient four-passenger vehicle that maintained comfort, safety, driving performance and style while not exceeding the weight requirement.

“The Cadillac Aera concept was designed to continue the forward-thinking imagination of Cadillac’s ‘art and science’ philosophy,” explains Jussi Timonen, lead designer for the project. “It’s designed as a small city urban vehicle, but we approached this 2+2 touring coupe very much from the brand’s luxury perspective. Every detail of the Aera was conceived to minimize the vehicle’s environmental impact without sacrificing the style, comfort and attention to detail that are hallmarks of the Cadillac brand.”

The Aera is powered by compressed air via a highly efficient Pneumatic Drive System that has a 10,000-psi composite air storage tank with capacity for a 1,000-mile range. Flexible, pressurized air cells in the exterior skin, similar to material developed for the NASA Mars Rover airbags, enhance passive safety and interior comfort. The flexible polymer skin optimizes aerodynamics and functions as an ultra-lightweight alternative to conventional body panels and glass.

Aera’s body utilizes a 3D lattice, mono-formed frame that was designed to be similar to configurations found consistently in nature. The structure is formed from unique, alloy-utilizing, semi-solid freeform manufacturing, creating a naturally strong, extremely lightweight frame. All major body parts, including interior components, are essentially “grown” into a single part lattice structure.

The interior is crafted with an ultra-light recyclable polymer that allows for HVAC channels, fully adjustable seating, storage and comfort features all in one mono-form structure. Generous storage space accommodates luggage for two people.

Additional technologies include an all-in-one wheel system that combines rotary actuator propulsion, steering and suspension functions. A drive-by-wire system decreases the mass of electrical components, while vehicle-to-vehicle communication promotes active safety.

The concept was conceived in GM’s North Hollywood Advanced Design Studio by Frank Saucedo, director; Phil Tanioka, vehicle designer; Brent Wickham, concept strategist; Shawn Moghadam, layout designer, and Timonen, the project manager. Earlier this week, GM commemorated 10 years of advanced design at the L.A. area studio.

“This year’s design challenge was extremely difficult to judge because of the quality of all of the entries, but I believe that the executions that won exemplified everything that we were trying to achieve with this competition,” said Stewart Reed, chair, Transportation Design, Art Center College of Design. “The concepts that won were really spot on for their brands, which was one of many reasons for the victory.”

Mercedes’ Road Going Spaceship

At this year’s Los Angeles Design Challenge, the designers from the Mercedes-Benz Advanced Design Studios in Carlsbad, California, surprised everyone with a revolutionary vision. Taking their inspiration from nature, they designed a vehicle which is fully integrated into the ecosystem, from the moment of its creation right through to the end of its service life. The Mercedes-Benz BIOME grows in a completely organic environment from seeds sown in a nursery. Out on the road the car emits pure oxygen, and at the end of its lifespan it can be simply composted or used as building material.

“As the inventor of the motor car, we wanted to illustrate the vision of the perfect vehicle of the future, which is created and functions in complete symbiosis with nature. The Mercedes-Benz BIOME is a natural technology hybrid, and forms part of our earth’s ecosystem. It grows and thrives like the leaves on a tree,” according to Hubert Lee, Head of the Mercedes-Benz Advanced Design Studios in Carlsbad. This year the competition had called for the creation of a vision of a safe and comfortable 2+2 compact car featuring good handling and a first-class design, and weighing only 1,000 lbs (around 454 kg/kerb weight).

Mercedes-Benz symbiosis – a partnership with nature

The Mercedes-Benz BIOME symbiosis vehicle is made from an ultralight material called BioFibre and tips the scales at just 875.5 lbs (around 394 kg). This material is significantly lighter than metal or plastic, yet more robust than steel. BioFibre is grown from proprietary DNA in the Mercedes-Benz nursery, where it collects energy from the sun and stores it in a liquid chemical bond called BioNectar4534.As part of this process, the vehicle is created from two seeds: The interior of theBIOME grows from the DNA in the Mercedes star on the front of the vehicle, while the exterior grows from the star on the rear. To accommodate specific customer requirements, the Mercedes star is genetically engineered in each case, and the vehicle “grows” when the genetic code is combined with the seed capsule. The wheels are grown from four separate seeds.

The Mercedes-Benz BIOME is powered by BioNectar4534, which is stored in the BioFibre material of the chassis, interior, and wheels. In addition, Mercedes-Benz has developed a technology to equip trees with special receptors which can collect the excess solar energy and turn it into BioNectar4534. This creates a direct link with nature’s energy sources and acts as an incentive to cover mobility energy requirements through more trees and at the same time maintain natural resources. Like plants, the Mercedes-Benz symbiosis vehicle also produces oxygen, thereby contributing to improving air quality. At the end of its service life, the Mercedes-Benz BIOME can be fully composted or used as building material. Thanks to the exclusive use of green technologies, the BIOME vehicle thus blends seamlessly into the ecosystem.